5 ways to relax in front of the camera

Almost everyone who comes to me says the same thing: 'I'm so unphotogenic.' That's almost never true.

What we call 'unphotogenic' is usually just tension. And tension can be released.

First: movement. Those who walk, talk and laugh forget the camera. Second: a conversation, not an instruction.

Third: familiar places. Fourth: music you love. And fifth — most importantly — time. Good images can't be forced.